2K Hires Popular Battle Royale Producer to Revitalize Struggling Action Game Project Ethos

2K Games has secured a seasoned producer from the creators of Apex Legends to oversee the studio crew at their internal studio, which is currently working on the anticipated third-person action-packed title known as Project Ethos.

Leadership Change Follows Poor Reception

The new appointee takes on the leadership position at the development studio following the dismissal of former leader Michael Condrey, who was removed from his post due to the game's lackluster early showing last fall.

Recently, the company's top executive a key figure informed employees about this strategic move through an official communication, which highlighted that playtesting had shown the necessity for a clearer vision.

Ismailer noted that the developers is now reimagining the project with a renewed vision, aiming to satisfy gamer demands.

Trend of Key Hires

This announcement mirrors a comparable move taken by 2K Games in the summer, when they brought on an industry veteran from the Diablo team to work on the BioShock development group.

Here is the full message from Ismailer's announcement:

Dear Team—

I know you all just completed your town hall - I hope you’re as excited as I am with the good news. Previously I sent you all a note, I mentioned the following: “I believe in this crew. You all are some of the most dedicated and talented designers we have had the opportunity to work with - and we’re looking forward for that partnership to endure.”

Given your hard work and flexibility, particularly over the past twelve months, you consistently demonstrate that.

The player input from last fall’s Project ETHOS testing phase was revealing. It confirmed the appeal of a roguelike shooter but made clear we still had improvements to make. It uncovered the need for a more distinct brand.

It’s been inspiring to see how far you’ve advanced. You accepted the input to mind and revamped Project ETHOS with a refreshed goal - one that’s ready to deliver on its promise to our fans.

The trust in this project increases every day. To advance the incredible progress you’ve made, It is a pleasure to welcome Ben Brinkman as the new Studio Head of the team. Following several months of conversations, Ben comes aboard us on next week.

His leadership and background in the PVP shooter genre is vast, having spent the last 15 years producing and managing some of the most popular franchises in gaming, for example the acclaimed shooter, and lately, the battle royale hit.

Please join me in welcoming Ben in the coming days. We are all looking forward to persist seeing the evolution of the game in the weeks to ahead.

The President

Background of the New Leader

Brinkman currently serves in the position of senior developer and production lead at the renowned studio for Apex Legends. He previously was employed at Treyarch and Activision in diverse production roles on the Call of Duty games, and, prior to that, had periods at other industry leaders.

Game Details and Vision

The upcoming game was revealed in last year together with a early access event. Initially, the developers portrayed the title as a "free-to-play, third-person perspective roguelike hero shooter and an thrilling evolution on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the description states. "Challenge the competition with new abilities, stakes, and obstacles that shift every match. Will you withdraw carefully with your hard-earned loot? Alternatively aim high, risk it all, and trust your team can secure victory? The choice is in your hands."

The game has not yet received an announced launch window or platforms, but enthusiasts can anticipate additional details as development continues.

Sheena Martin
Sheena Martin

A digital nomad and minimalist lifestyle coach, sharing strategies for intentional living and sustainable habits.